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5.7 Marketing (B2B & B2C) - Coggle Diagram
5.7 Marketing (B2B & B2C)
Business Marketing (B2B marketing)
Business Buying Process
Problem Recognition
Specification of needs
Searching for product and supplier option
Evaluation of product
Choosing a supplier
Reviewing performance of product / service and supplier
Business buying Centers (Purchasing Department or Procurement)
Types of Business Markets
Producer Markets
Car manufacturers
Construction
Factories
Reseller Markets
Wholesalers Markets
Retailers
Gov. and Public Sector Markets
Institutional Markets
Charitable organizations
Libraries
Museums
Types of Business Purchase
New task purchase
Straight re-buy
Modified re-buy
B2C
Consumer buying behavior
Routine decision-maming
Fast moving consumer good, cheap
Toothpaste
Extended decision-making
Complicated, expensive and not regularly purchased
Limited decision-making
Occasional buying, when more info is needed
Impulse buying
When the urge and immediate desire beat the self-control factor
Consumer buying decision process
Problem recognition
Info search
Evaluation of alternatives
Purchase
Post-purchase evaluation