PSA (Public Service Announcement
END IN MIND:
Identify the elements of a PSA in a mind map and create Brainstorming in order to plan a PSA and a story board.
What is?
Is a short, community-oriented message that are with no cost in order to fulfill their obligation to serve the public interest.
They are cost-effective way for non profit organizations to raise awareness about the benefits their organizations provide.
Elements
Appeals to audience emotions through visuals and music.
Sends a cleat, compeling message
Calls the audience to action
Takes the form of a video or a radio broadcast
Important things to know
PSAs are multimodal texts. They communicate a message throug multiple media techniques or modes, inculding written text, audio tracks, video, and special effects.
When you analyze a multimodal text you should consider individual media modes as well as the combined effect of those modes.
Clear and concise message
Message or central idea is clear with out the audio
Logical presentation
Visuals, text, and music are arranged logically to convey the central idea
Emotional hook
Visuals and music evoke, or bring forth, particular emotions to engage the audience
Critical information
Important information is included, such as the name of the organization of statistics