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Roofer Research - Coggle Diagram

- - - - At a legit marketing firm, we do not take on clients whose primary office is located within 15 miles of another clients office.
  - - - At a legit marketing firm, all the data is shared with you. The company should share with you exactly what it has done with your campaign every week.
      - "An ideal marketing business relationship would have to have transparency and responsive. I would like communication and follow through on doing what they say. Be invested and proactive in offering solution. Most agencies never had any weekly calls updating them on what they were doing.
  - - - At a legit marketing firm, programs run month to month. Most partners see results in 30 days, but sometimes it takes 2–3 months, depending on the particular market.
  - - - At a legit marketing firm, your dedicated account manager is a dedicated marketing engineer, not a salesperson. The managers' sole purpose is to optimize your campaign and get new customers calling you.
  - - - At a legit marketing firm, it all comes down to the bottom line: delivering a high return on investment. That means turning website visitors into sales. Conversion rate optimization is an ongoing process of testing and tuning your website to make your phone ring. A good firm teaches you how to fine-tune your site to convert more online visitors into sales.
  - - - Over 100,000 roofing companies in the USA alone.
      - We have a major financial storm lurking, and insurance and government work may be all that’s available in the near coming future.
    - - So if you’ve never done online marketing before, you might feel that the learning curve is insurmountable and you’ve come to the conclusion that you really don’t want to learn how to do the marketing yourself. When you find a suitably skilled partner who you can trust to get you the results you need, then you can begin your climb to the top, without having to learn everything yourself.
      - Information overload leads to pouring money down the drain with marketing
    - - Get past your fear, and invest in your roofing business business
      - Modernize your business to be successful
- - - - "We have a repair and service department, but we market towards full roof remplacements"
  - - - we are able to scale your advertising and generate more leads exponentially with increased budgets which tends to happen over time as additional revenue allows for more marketing budget.
  - - - Yes, you can look to get only roof replacement leads but you will be leaving a lot of money on the table.Our clients have success converting roof repair leads into roof replacement jobs after a thorough evaluation during the inspection and sales process, and educating the homeowner why a roof replacement is needed.
- - - - "Anybody that sells you leads, there's a problem there."
      - "Ther's vultures in the industry getting leads from third party websites and giving them to multiple people"
- - - - The key for you starting out in my opinion, is to hook up with a solid local company and go through training, learn the business and develop your skills. Think of it as an apprenticeship. Earn while you learn. Also immerse yourself in the industry information available to you through formats like SVGU. Too many guys try to just start a roofing company before they really know what they are doing and it is often a recipe for disaster.
      - I am a GC who has become more of a roofing company and that in itself comes with its own challenges and advantages.
        
        DOOR TO DOOR PITCH: “Hey, how are you today? My name is Daniel with XX roofing. I just got off of Mr Jones’ roof across the street and found a ton of hail/wind damage from that storm we had back in X. I noticed you had an older roof. Wanted to come by and let you know that we’ve replaced X amount of roofs in this neighborhood, all paid for entirely by insurance. We do a free inspection, it’ll take me about 5 minutes. If I don’t find any damage on your roof, you’ll have some peace of mind that your roof is safe and secure. If I do, I’ll take some pictures and hop down so we can talk about next steps. Sound fair?”
      - "I wouldn't try anything different. I might be doing some retargeting for our online."
  - - - I am hoping to be out of the operators seat and into and overseeing seat with in the next six months, then I can focus on growth. This is a challenge with what is available in the workforce today, but i believe if I find the write people who have good work ethics and great customer service skills, I can train them or have someone train them.
      - Been in the roofing industry for 20 plus years. "I do all the marketing." " I do all the sales, and I know all the tactics"