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Dean & Adrian Consulting Business - Coggle Diagram
Dean & Adrian Consulting Business
FINANCIALS
£100k per year aim
100k / 261 (workdays) = £383 p/d
£1million per year aim
1m / 261 (workdays) = £3830 p/d
Seek grant(s)
Establish a budget
NETWORK
LinkedIn
TopTal
PeoplePerHour
Clarity.fm
Udemy
DIGITAL CHANNELS
Facebook
Daily posts of advice / inspiration
Video posts of value
Instagram
Daily posts of advice / inspiration
Video posts of value
Hashtag Tools
Ingrammer, All Hastag, Neontools, Display purposed, Flick, Instavist
LinkedIn
LinkedIn business page
Daily posts of advice / inspiration
Video posts of value
Share posts from personal a/c
Website
Clone existing WP site
Twitter
Daily posts of advice / inspiration
Video posts of value
BUSINESS CANVAS
KEY RESOURCES
What unique strategic
assets must the business
have to compete?
Example
Physical
Computing equipment
Premises?
CRM system?
IR35 determination tool
Human Resources
Researchers
Business Development
Intellectual property
Customer DB
Consultant DB
Financial
Cash
Business grant(s)
Line of credit
KEY ACTIVITIES
What uniquely strategic things
does the business do
to deliver its proposition?
Example
Get onto Org PSLs
Infosys
Capita
Build consultant network
See "NETWORK"
Establish business processes
Supply chain management
Problem solving for customers
Maintain customer relationships
See MARKETING ACTIVITIES
KEY PARTNERSHIPS
What can the company
not do so it can focus
on its Key Activities?
Example
Strategic alliances
Agencies
Buyer-Supplier
Consultants
Organisations
Coopetition
Strategic competitor partnerships
Joint ventures
xyz
VALUE PROPOSITION(S)
What’s compelling about the proposition?
Why would customers buy, use?
Example
Is there a "niche" - PM, Data, Infrastructure?
We find the right person for the task
Quality resources at competitive rates
Find the right person fast
Allow Right to Substitution
Provide individuals or teams
Arrange SOW (Outside IR35) contracts
Risk reduction (avoid IR35 drama)
We find consultants roles
Level of skill of Consultants
Done the work before (Experience)
Successful track record
Diversity & Inclusion USP?
CUSTOMER RELATIONSHIPS
How do we interact with the
customer through their ‘journey’?
Example
Communities (via social media)
Long-term (recurring business)
CHANNELS
How are these propositions
promoted, sold and
delivered? Why?
Example
See "DIGITAL CHANNELS"
Word of mouth
Ads
Interviews / Articles
Telephone warm/cold colds
Email / newsletter
Blog posts
CUSTOMER SEGMENTS
Who are the customers?
What do they think?
See? Feel? Do?
Example
Hiring managers
Typically contact agencies
Want quality at low cost
Want minimal drama
Want right people, right now
Interview hires
Agencies
Human Resources
Large Orgs
SMEs
COST STRUCTURE
What are the business’
major cost drivers?
How are they linked
to revenue?
Example
Employees/Consultants
70% of fee goes to consultant
Domain name costs
Hosting costs
Business insurance costs
Cost-driven
Efforts to minimise OpEx
See "ACCOUNTS"
Value-driven
Premium-level service (more expensive)
Value-for-money cost service (competitive rates)
See "FINANCIALS"
REVENUE STREAMS
How does the business
earn revenue from
the value propositions?
Example
Margin from consultant daily rates
Digital downloads
Templates
Learning Pod/Vodcasts
1:1 Advice / mentoring
Retainers
Usage fee
Subscription fee?
Advertising?
INCORPORATION
Application to register a company (form IN01) and the fee
Articles of association
Provide physical registered office address
Submit first officer (director, secretary) details
Statement of capital (share structure)
Memorandum of association.
ACCOUNTS
Set up business bank a/c
Income statement (P&L)
Balance sheet mgt
Source accountant
MARKETING ACTIVITIES
Market Research
Identify the needs/Problems
Reduce costs
Move to Cloud
Digital transformation
SWOT analysis
STRENGTHS
Testimonials
Experienced professionals
WEAKNESSES
Poor financial track record
Hard to get on a PSL
Our availability
No stable of people
Never run a 'proper' consultancy
Two black guys in a white world
OPPORTUNITIES
Insurance industry is antiquated
Many people are benched due to Pandemic or IR35
Exploit our existing network
THREATS
Saturated market
Big C's and established competition
Competitors
Worksome
Select Customer Segment market
Financial
Retail
Technology
Education
Government
Insurance
Select product and services
Which services will we offer?
Customer Service
Fast response
Professionalism
Attention to detail
Customer support
Set Service distribution channels
Routes, intermediaries, and chains
Promotional
How will people know we exist?
Pricing
Study customers
Study competition
Build Customer Experience
Understand who our customers are
Develop a customer experience vision for our brand
Create an emotional connection between our brand & customers
Endeavour to capture customer feedback in real-time
Develop our marketing team
Be unique ( Our logo, slogan, website, colours and lots more)
Pay attention to employee feedback
Give back to our customers through discounts and special offers
Measure return on investment
ESSENTIAL LEARNING
How to launch a Consulting Business in 42 days
LOGISTICS
TECHNOLOGY
Web hosting
Website building
Build
Clone
Domain registration
HUMAN RESOURCES
Can we afford the time?
Can we afford staff/help?
How much can we invest?
LEGAL
Define Contracts / SOW
IR35 determination
Can you provide evidence of utilising a replacement during your career?
Are you currently engaged on concurrent projects and can provide evidence to support this?
Have you ever experienced payment delays to your sales invoices?
Do you have Income Protection cover in case of long-term illness?
Business Combined insurance
SALES
Define Sales process
EXIT STRATEGY
PASS TO CHILDREN
Dean's Kids
Adrian's kids
When to Exit?
WHAT MAKES US SELLABLE?
Good set of clients
Making millions p/a