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How Globalization Affects Consumer Behavior - Coggle Diagram
How
Globalization Affects
Consumer Behavior
Introduction
what is globalization?
what is consumer behavior?
how globalization affects consumer behavior
Conclusion:
All of the solutions we mention all are ways to help solves the effects of globalization and consumer behavior
Sub topic 1: How it effects consumers in the global food market
create unhealthy conditions from new fast food restraints in countries
solutuion 1:
less exposure in media and more knowledge of effects in school
Cultural diversity and homogenization
Case study on Walmart in Germany
Globalization creating a homogeneous culture
Spread of western culture
Final recommendations
Solution 2: Market and advertise according to culture
Final recommendation: going with solution 1
Solution 1. Political, Social, Economic and Cultural Analysis of the Country
Final recommendation: recommendation 2
which outweighs the other
recommendation 2 is more achievable
compare recommendations
Subtopic 2: How it affects consumers in e-commerce
expansion of business through the internet and how it affects retail
solution 2: more social media and inherent usage for retail business to compete