Please enable JavaScript.
Coggle requires JavaScript to display documents.
BRIEF - Personal Branding - Coggle Diagram
BRIEF - Personal Branding
Research / Planning
Unpack the assessment task / re-brief
Research branding systems and resumes from other designers and identity key roles of a typical production workflow
Undertake a SWOT analysis for yourself
Demonstrate a range of ideas through the brainstorming and logo development process
Produce a minimum of 10 manually created logo concepts
Select the most appropriate logo concept to develop based of responses received
Production
Create the final logo using appropriate software
Design a business card including appropriate information layout, design type hierarchy
Discuss the printing of your business cards with a printer and supply the following information;
Name and contact details of the printer
Stock selection
Printing quote
Produce print ready PDF for the business card in accordance with printer specifications
Apply your personal branding to a resume considering the communication objectives and trends in resume design
Document any continual feedback and refinement throughout the design process
Evaluation
Reflect on the feedback and printing quotes you received during the design process and how did that impact your final design
Does your final identity and resume reflect the tone of voice that you intended
Explain how intellectual property applies to your work