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Conservation Forever (CF) - prioritize restoration and conservation -…
Conservation Forever (CF) - prioritize restoration and conservation
Goal
Permanently conserve large areas of land and ocean over next 10y
Land use in these natural areas
Priority is biodiversity outcomes
Restore natural habitats
Restore ecosystems
Biodiversity provide essential "ecosystem services": clean air/ food security/ fresh water
Investment in biodiversity
Proverty reduction
Sustainable development
Biodiversity is in decline
Large conservation projects require
Significant upfront financing
Complex legal frameworks
Extensive coordination
civil society
government
NGO
donors
Selected carefully early on
3 candidate geographies
COASTAL AREA OF PERU
CHOSEN
Coastal vegetation
Critical habitats for multiple species
Protect shorelines
Sequesters carbon at significant levels
Beautiful and unspoiled
Ecotourism
Visit not damage ecosystem or biodiversity
5 community for ecotourism
2 more items...
Steppe grasslands of Ukraine
Mountain forests of Uganda
Formed in 2011
Question 1
FACTORS consider when decide which of the 3 specific geographies to focus the efforts on
MCKINSEY HINTS
Local economic development
Benefits to resident
Potential areas for self-sufficient community development and job creation
Ecotourism
Small scale sustainable fisheries
Biodiversity gains
Is there endangered species in the region
Would protect this area will join other protected area?
Create a large scale habitat for wild life
Climate impact
Which ecosystems could sequester and avoid releasing the most amount of carbon?
Costs
Opportunity cost for alternative developments for the area
What are one time and maitain cost for set up and maintain protected area
land acquisitions
infrastructure development
Other risks
What are other risks
How could these risks reduce feasibility and likelihood of success of a project?
Potential source of risk
Political
War
Corruption
Government instability
low political support for conservation
Financial availability
Public funding
Private funding
Operational
Limited community support
Experts available
Duong's ideas
Inside factors
Local government support
Ecosystem of the geography and current state of the place
Meaningful outcomes to the area
Outside factors
Alignment in legal frameworks
Ecosystems of support factors: government, NGO, donors, etc
Available of financing sources
McKinsey
help CF prioritize geographies and activities to focus on
Question 2
How much additional revenue will come from ecotourism in these 5 communities 5 years from now?
New customer increase 20%
500*1.2 = 600
New stay
4
Extra = (600,000-500,000)
(4-2)
100
Extra revenue = 140 M
Question 3
What are your best ideas for how to maximize each lever?
Length of stay
Visit all 5 villages
Promotions to stay
Meals included
5 days 4 days package
Topic package: honey moon/ school summer camp/ teaching biodiversity class
Spend amount per day
Ask for donations
experience tourism
local cooking class
Use sustainable products
educational tours
provide memorial experience
diving/ surfing
interaction with wildlife/ sauna
Number of visitors
Attract nearby region visitors
Promotions during low seasons
How about some ideas outside of the constraints of the model?
Sponsorship for specific area
Updates for sponsors on development of the areas
Create different offering
Export local foods
Export local craft
Question 4
Choose communities to pilot and test hypothesis
Communities with high increase of visitors should require more investment
Support tourism demand
Prevent evironmental degradation
Communities with higher ROI capture more value of investment, making better use of resources
Look at more visitors and better ROI
B&G are good
B&G has higher ROI
F is large community but ROI is low comparing to the same investment rate
Invest in large community results in more people positively impacted
J is need support in financial and operation management or reduce in visitors
Feasibility
communities in proximity to other prioritized communities would allow for bundle interventions,
spread out investment costs
impact more people