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Increase Genetic Test sales - Coggle Diagram
Increase Genetic Test sales
Current Practitioner model
Grow Practitioner network
Low risk : High input (very labour intensive) Low impact
Update current product to be easier for Practitioners to sell
High risk : High input (redesign current product) Low impact
Direct to consumer
Change product to be DTC
Potential Quality eroded as practitioner no long part of the customer journey
High Risk : low input, high impact
Create a model where the customer can add-on Practitioner value-add
High Risk : high input, high impact
Level 1 basic = $ (just the test)
Level 2 good = $$ (test but prac consulation)
Level 3 ultimate = $$$ (test plus consultation, plus additional support)
Concierge model / hybrid model (both DTC and practitioner)
Create system that links customer with Practitioner in our network. Can market to customers more
Medium risk: High input (in the beginning to build and integrated system), then high impact.
Manually link customer who orders a test from us to a Practitioner in our network
Medium risk : High input (very work intensive) Low impact