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CHAPTER 7 : MOTIVATION, Need for Achievement, Need for Power, Need for…
CHAPTER 7 : MOTIVATION
7A
Motivation - the forces acting upon or within a person that cause that person to behave in a specific, goal-directed manner.
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Motivation is the willingness to exert a persistent and high level of effort toward organizational goals, conditioned by the effort’s ability to satisfy an individual need. Motivation is a need-satisfying process.
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MOTIVATION - The forces (psychological) within a person that affect his or her direction, intensity and persistence of voluntary behaviour.
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Approaches to Motivation
Needs-Based Approaches
Describe the specific human needs or factors within a person that energize, direct, and stop behavior.
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Need for Achievement
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The drive to excel, to accomplish challenging tasks, and to achieve a standard of excellence. Prefer feedback & moderate difficulty
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Physiological: food, drink, shelter, sex
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Affiliation: affiliation with others, affection, friendship
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Esteem: Internal (self-respect, autonomy, and achievement); external (status, recognition, and attention)
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