Catalin - Increase % of exports from 10% to 25% within 2 years
How?
Why?
Increase business
Level business (throughout year, summer vs winter)
Increase margin
Less dependency on State and businesses funded by state
Develop a new product line
Buy a company
Within company
outside of company
Within Romania, but with different product line
Outside Romania (could be same product line)
Increase Resources
High risk, Low input / High impact
Low risk High input / First low , then potentially High output
Use their existing resources and structures
Low risk, High input / high impact
High Risk, High input / low impact (same product?)
IP stays with the company
New team, new department etc.
Increase sales without increasing exports?
New product development versus just expanding the reach?
Expand export countries? Low risk, low input, high impact?