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Catalin - Increase % of exports from 10% to 25% within 2 years, Increase…
Catalin - Increase % of exports from 10% to 25% within 2 years
How?
Develop a new product line
Within company
Increase Resources
Low risk High input / First low , then potentially High output
New team, new department etc.
IP stays with the company
outside of company
High risk, Low input / High impact
Use their existing resources and structures
Buy a company
Within Romania, but with different product line
Low risk, High input / high impact
Outside Romania (could be same product line)
High Risk, High input / low impact (same product?)
Why?
Increase business
Level business (throughout year, summer vs winter)
Increase margin
Less dependency on State and businesses funded by state
Increase sales without increasing exports?
New product development versus just expanding the reach?
Expand export countries? Low risk, low input, high impact?