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E-Commerce for Managers- Bhavana -BB - Coggle Diagram
E-Commerce for Managers- Bhavana -BB
Jargon
Types of Pages
Category Page
Search Page
Product Listing Page
Order Listing pages
Product Detail Page of PD page
Cart Page
Stock Keeping Unit (SKU) - Each item is a SKU
Different qty;T Shirt size
T shirt Size - S, M L is maintained separately for eg.
How do you tell if there is one particular item is defective - GT
Checkout Process
Delivery Address
Shipment Type
Payment Option
User
Mmeber - registered user
Visitor - non member browser
Sessions - every user browser
Acquisition
Retention Rate
Loyalty Programs
Market place (Amazon) Vs inventory Model (BB); Hybrid (Myntra)
Inventory Model - How does Product Aggregation happen
Grofers/Swiggy/Dunzo - Grocery Marketplace model
BB Marketplace - Just in Time - Pickup from Vendor
Process - Site - Find Product - Went to Cart - Checkout - Delivery
Customer Experience CX- Front end
PM Action
Increase CR by making it simpler sign up - maybe only email Id/Mobile no OTP
Backend
- Operations - Picking Order & Delivery combined is
SCM
PM Action
Optimise Delivery routes
Optimise pickup
Metrics
- Overall Health - Promote other categories
Conversion Rate
= No. of persons completed action/No of people who tried to tried to complete action
Sign-up Conversion Rate
Avg Order Value =Total Revenue/No of orders delivered
Avg Selling Price = Revenue/# of items delivered
Avg Cart/Basket/Order size = Avg no. of items present in an order---will be high for grocery
PM teams Structure
CX
Warehouse Ops
Delivery
Hack - Tools used by a company - Stackshare/Inspect and check java etc
Behind the scenes Teams
Basic Website - Engineers will set up
Warehouse
SCM
Replenishment
Fill Rate
North Star
Warehouse Space is limited - So work with analytics
Demand forecasting
Perishables
Semi-Perishables
Non-perishables
Fast Moving items - should be replenished faster - Products should not be Out of Stock
Stacking App
Anti-theft
Picking App
Optimise
Category Team - vendors
Operations
Delivery App - LMD
Mark order as delivered
Return on delivery
Buying & Merchandising Team
Category Managers
Revenue
Pricing
Offers
Brand Relationship
Pvt Labels
Switching Costs
Margins
Content Teams
CX-PD pages; Banners etc
Brand Content