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Analysis and key findings - Coggle Diagram
Analysis and key findings
African visual aestics
bright and colourful
inspired by street art
dark black typography
represents African culture
blood, fire and oil
simple designs using shapes
hero characterists
hero's with no superpowers
grounded in reality
easy to connect with
often graphic in nature
anyone could be this hero
often seen as a vigilante fighting real world threats
the hero's mortality can be lost with them being no different from us
is a symbol
relatable
hero's with superpowers
fantastical and not grounded inn reality
often non graphic/gore elements
better for kids with elements that support the foundations for what it means to be a hero
non-real world threats
hero is often immortal with no real chance of their demise
uses his power for good
analysis
readers want to feel a personal attachment to hero's they love
comic book medium is dead/unused in popular culture within South Africa with digital comics having a higher success rate opposed to physical comics
its the ultimate battle between good and evil
Instagram is a perfect marketing platform
civil unrest leaves an opportunity for a new hero to take rise
super hero's both with and without superpowers represent the narrative embodiments of traits we possess and aspire to become.
South Africa needs a new hero
key findings
lack of identity both design and culturally in South Africa
power struggles are where most foundation is based
hero's represent our potential
hero's with no superpowers are more relatable
youth needs a connection to hero's
stereotypes and archetypes help both in designing the character and other characters in the story
South Africa is facing civil unrest