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PRODUCT, Packaging, Labelling, Branding - Coggle Diagram
PRODUCT
PACKAGING
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Levels
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3) Transportation Package: Packaging necessary for storage, identification or transportation
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BRANDING
Meaning
A name given to the product which helps in identifying and distinguishing the product from competitors
Characteristics
Short, easy to pronounce, spell
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LABELLING
Meaning
Information about the product, its contents and method of use, etc. present on the package of the product
Functions
Describe the product, its usage, cautions, method of use, etc.
Helps to identify the product through address, retail price, net weight etc. mentioned on it
Helps grading the products into different categories indicating different features and qualities of the product
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Provides information required by the law such as statutory warning, safety warning, etc.
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