Please enable JavaScript.
Coggle requires JavaScript to display documents.
Segmentation - Coggle Diagram
Segmentation
Geographics
Store
Commercial density
Sate
Rural/Regional
School zone
Customer Satisfaction
Call center
Feedback
Social media
NPS
CRM/Saleforce
Transaction - Finatranx
(not the same as Snowflake legacy)
transaction type (Instore/Online)
Revenue
Volume
Confirmed ID
Product MZARTICLE
Price
Margin
Name of Brand
Current status - Valid from and to
Behavioural - TBC
Digital - Adobe/Snowplow
Web(Adobe/Snowplow)
Conversion
Cart
Search
Frequent view category
Web traffic
Visits
BPID/IP address
Timestamp
EDM
Email
Text
Opt in/out
CX
Customer Journey
Recommendation
Personalisation
Demographics
ABS
Ages groups
Ethnicity
Income bracket
Education
Fly buys
Helix Persona
Research/Qual
Survey
Agency
Value
Activities
Attitude
Firmographics
Equifax
BP
ABN/ACN
Industry
Business/Employee size
Merch Hierarchy
Category
SKU
Ranges
Hierarchy
Sub category
SAP CRM (raw data)
Confirmed ID (Customer Data Model)
Personal (Instore/Online)
New Consolidated customer ID
Email
Credit Card
Business - MZCUSTOMER (not in ODAP, but in Snowflake Legacy)
Industry
Business Specialist
Employee Size
BPID
LINKAGE table back to transaction (to confirm for ODAP)
Customer linkage creditcard
Customer linkage grouping
Customer linkage Individual (B