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4Ps for SaaS Pipeline Conversion - Coggle Diagram
4Ps for SaaS Pipeline Conversion
Price
Are our products priced accordingly against our peers? (P4)
Are our customers satisfied with the price of the product? (P4)
Place
Are our expertise level same in terms of sales & marketing across the cities that we operates from? (P1)
Are facing lead conversion issue particularly from a bunch of cities that we operates from? (P0)
Promotion
Public Relation
Is there any negative reports about us in the market? (P1)
What are the outcomes of the marketing events we did earlier? Did we get any leads out of those? (P0)
Sales Promotion
What are the problems the tele-callers are facing in lead conversion? (P0)
Why the marketing leads giving us lower conversion? (P0)
What is the conversion rate in terms of Direct Sale? (P0)
Are we messaging & targeting right in the social channels? (P0)
Product
Are our products updated according to the current market need? (P0)
Are our products taking longer time to implement than the other products in the market? (P2)
Are our products matching the customer's expectation? (P0)