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HOTEL MARKETING - Coggle Diagram
HOTEL MARKETING
It consists of the following
MARKET PLANNING
ORIGIN ANALYSIS
It is based on
Travel as a Product
Travel Age Antiquity
Commercial, religious or conquest motives
Travel Middle Ages
Activity that was paralyzed
Dangerous, burdensome and exhausting
The fall of the Roman Empire
War and religion
The Renaissance
Travel for educational purposes, especially English ones
Travel 20th century
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Teaches us about
Marketing Principles
What is a Market?
location or geographic area that buyers and sellers operate
Market segmentation
Sell hotel services
conventions and banquets
Negotiate discounts for wholesalers
Cultivate corporate accounts
Promote the hotel to top customers
Research markets
Market Marketing Study and Analysis
Channel Structure
A Channel is a Total System
Determination, Administration and Decision
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SALES PREPARATION
MAKING SALES
Composed of the following
Interviews and Sales Closing
Hotel organization
The AH&MA
brings together all state associations
The Red Book
Phone sales
Effective teamwork
Packages and Offers
motels offering full service
Intercontinental Hotels
Home Sale
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It's based on
Determine Sales Status
Factors influencing future sales volume
conditions in customer industries
general socioeconomic factors
conditions within the industry
conditions within the company
Pre-Qualification of 1 Client
Traveler rating
Determination of Strategies
The income pyramid
Designs and Presentations
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