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E-Commerce: Digital Markets, Digital Goods - Coggle Diagram
E-Commerce: Digital Markets, Digital Goods
Uber Digitally Disrupts the Taxi Industry
Problem
Opportunities presented by new technology
Political and regulatory hurdles
Solutions
Driver and rider apps
Demand prediction software
Why E-Commerce is Different
Ubiquity
Global Reach
Universal Standards
Richness
Interactivity
Information density
Personalization/customization
Social technology
Key Concepts in E-Commerce
Internet and digital markets have changed the way companies conduct business
Information asymmetry reduced
Menu cost, search and transaction costs reduced
Dynamic pricing enabled
Switching costs
Delayed gratification
Disintermediation
Digital Goods
Cost of producing first unit is almost entire cost of product
Cost of delivery over the Internet very low
Goods that can delivered over a digital network
Marketing costs remain the same, pricing highly variable
Industries with digital goods are undergoing revolutionary changes
Types of E-Commerce
Business to consumer
Business to business
Consumer to consumer
E-Commerce Business Models
Portal
E-tailer
Content provider
Transaction broker
Market creator
Service provider
Community provider
E-Commerce Revenue Models
Subscription
Free/Freemium
Transaction fee
Sales
Adversiting
Affiliate