1 Before you start
You can learn a lot from your competition. Choose some competitors and map their business models. Armed with this information you’ll have deep insight into what customers want and what they are willing to pay for. You’ll have a clearer picture of just how customers’ needs are met across the entire industry, not just in your company. And, you’ll uncover vital information about how other businesses, maybe even very successful businesses, have created their own spaces in the market.
Checklist:
Get the right team of 3-5 people together
Grab a large chunk of wall space
Print or draw the canvas on a big sheet of paper
Have plenty of sticky notes and markers ready
Allow yourself 45-60 minutes of undisturbed time