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CHATBOT MARKETING STRATEGY - Coggle Diagram
CHATBOT MARKETING STRATEGY
customer experience
chatbot conversation
Chatbot offers a poll of frequently asked questions
personalization of further questions based on the customer answer
chatbot asks "what problem are you trying to solve"
Provides option to connect to real person, start the conversation again
Chatbot language
natural, "human"
Incorporation of emojis, gifs
keep chatbots replies short
chatbot promotion
Inform about chatbot creation on social media and encourage engaging with him
Put "call to action" (message me) on the main website -> redirects to chatbot
Chatbot texts customer who commented Telegrams' channel post
chatbot creation
check frequently asked questions from the past
Create "bot conversation tree"
Traffic generation
Chatbot who acts like newsletter - adds people who contacted chatbot to customer database
Chatbot should ask for permission to do that first
Chatbot shows subscription, sponsorship packages options during conversation
Possibility to subscribe in the chatbot
Redirection to the website "services"
Redirection to payment page