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BRIEF - Location branding - Coggle Diagram
BRIEF - Location branding
Research
Unpack the assessment task / re-brief
Research location branding and identify systems relevant to this project
How would your selected location for the project benefit from the implementation of this project
Planning and producing concepts
List and explain current design trends and how will that influence your work
Produce a mood board which will capture the essence and colour palette of the location
Document any current identity systems, signage, brochures etc.… and what does it say about the location you have selected
Answer the key questions and describe as to why you are branding; who is the audience, the brands’ tone of voice etc…
Use critical and creative thinking techniques to produce possible visual solutions to the problem and explain possible issues that you may encounter
Create 5 logo concepts using hand generated techniques
Obtain feedback on logo concepts work from 3 people
Describe how the elements and principles of design contribute to the functionality of and impact of the work
Production / Presentation
Design signage, eg; location and directional in accordance with the rules and regulations of the location and intellectual property requirements
Discuss and implement any required changes in relation to technical, legal and business requirements in consultation with teacher/stakeholder
Prepare print ready files for all work to be printed and PDFs for screen viewing
Prepare a digital presentation document outlining the project and present to the class
Rationale / Evaluation
Write a rationale which explains how your solution addresses the requirements of the brief and how have you met the intellectual property issues of this project. Why do you believe this project would be successful?
How you responded to feedback provided by teacher and other students and what was your justification for you decisions
In regards to the process and production of this project; assess the areas in which you could improve and how could you address this need
In relation to this project; list 3 strategies you could implement for your own professional development