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QUALITATIVE RESEARCH - Coggle Diagram
QUALITATIVE RESEARCH
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Definition
Qualitative research involves collecting and analyzing non-numerical data to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research
DATA ANALYSIS
Its is descriptive and onceptual. It is categorized based on traits and characteristics. It is analysed by structuring and coding data into groups and themes