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Simoes, J. (2015). Using Gamification to Improve Participation in Social…

- - - - 6 Key engaging elements
        
        Fun
        
        Social
        
        Competition
        
        Collaboration
        
        Identity
        
        Challenge
        
        Structure
        
        Feedback
  - - - Define business objectives
      - Delineate Target Behaviors
      - Describe the Players
      - Devise Activity Cycles
        
        Engagement loops
        
        Progression stairs
      - Don't forget the Fun
      - Deploy the Appropriate Tools
  - - - What is being gamified
      - Why is it being gamified
      - Who are the uders?
      - How is it being gamified?
      - Analytics are set up
      - Tested with users
      - Acted on Feedback
      - Released the Solution
  - - - Epic Meaning and Calling
      - Development and Accomplishment
      - Empowerment of Creativity and Feedback
      - Ownership and Possession
      - Social Influence and Relatedness
      - Scarcity and Impatience
      - Unpredictability and Curiosity
      - Loss and Avoidance
  - - - Built around 3 key stages of the player’s experience
        
        Onboarding
        
        Initial "Newbie" experience
        
        Habit building
        
        The triggers, activity loops and feedback systems that turns Newbies into Regulars
        
        Mastery
        
        the ‘elder game’ that opens up to Enthusiasts who’ve mastered the system and want to go deeper
      - 5 Steps for Design
        
        Insight
        
        the early adopter players and how they like to interact
        
        Motivation
        
        the needs players want to satisfy and they feel intrinsically rewarded
        
        Lifecycle
        
        the system’s evolution in time
        
        Progress
        
        the players’ progress to achieve mastery
        
        Loops
        
        how to engage players during their journey
  - - - Know your player
      - Identify the Mission
      - Understand Human Motivation
      - Apply Mechanics
        
        Game Elements
        
        Game Techniques
      - Manage, Monitor, and Measure
  - - - Understanding the target audience and context
      - Define Learning Objectives
      - Structuring the Experience
      - Identifying Resources
      - Applying Gamification Elements