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MaaS Travel Behaviour Change - Coggle Diagram
MaaS Travel Behaviour Change
Quantitative Study
Survey Option 1
(what MaaS does)
GLH
Socio-demographic
Activitiy diary
Attitudinal
Survey Option 2
(what MaaS potetially can do)
GLH
Socio-demographics
Activitiy Diary
Current mobility habits and perceptions
Stated preference questions
Qualitative Study
Semi-structured interview
Focus groups
different transport mode user groups
what are the perceptions for people close to pt & have less opp to acces pt
-disadvantaged groups
understanding public transport users
understanding car rental or car sharing options
Understanding car dependent users
also for e-scooters why use or not use them
what change people's behaviour in this sence
Theory of Planned Behaviour
Technology of Acceptance model
if this way
-we can ask for what they think about the usefulness of the app (percieved ease of use)