Please enable JavaScript.

Coggle requires JavaScript to display documents.

content matrix - Coggle Diagram

- - - - how to use
        
        intelectual?
        
        emotional?
        
        What you want
        
        awareness
        
        sells
        
        Info from them
        
        the quadrants
        
        Entertain
        
        Begin here
        
        felling if want to persue
        
        Formats
        
        quizes
        
        games
        
        ebooks
        
        articles
        
        posts
        
        Educate
        
        personal growth
        
        empower and educate
        
        informed decision
        
        from emotional to rational
        
        formats
        
        Articles
        
        eBooks
        
        Infographics
        
        t
        
        Trend reports
        
        Guides
        
        Whitepaper
        
        Inspire
        
        they know, they like
        
        direct interaction
        
        engagement
        
        Convice
        
        seal the deal
        
        persuasive convincing
        
        to buy
        
        Formats
        
        case studies
        
        webnars
        
        checklists
        
        demos
        
        white paper
    - - think of the persona
      - their needs