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Price - Coggle Diagram
Price
Pricing Strategies
Loss Leader Pricing
Dual/Discrimination Pricing
Premium/Prestige Pricing
Price Lining
Psychological Discounting/Pricing
Resale Price Maintainance
Price Bundling/Team Pricing
Skimming
Penetration
Geographic
Competitive Pricing
Everyday low pricing/High-low pricing
One Price v/s Variable Price Lining
Manufacturing factors affecting price
Cost of raw material
Cost of manufacturing
Economic Condition
Competition in the market
Brand and Quality of the product
Methods of Pricing
Cost
Mark Up
Cost Plus
Break Even
Demand
Differential
Skimming
Penetration
Perceived Value
Competition
Going Rate
Sealed BIrd
Value
Objectives of Pricing
Profitability Objective
Target return on investment
Profit maximization
Market related objective
Meeting or Preventing Competition
Maintaining or improving market share
Prize Stabalization
Public Relation Objective
Enhancing public image
Resource mobilization
Factors Affecting Price MIx
Internal
Cost
Objective
Marketing Mix
Product Differentiation
Role of Top Management
Nature of Goods
Size of the Organisation
External
Demand
Supplier
Competition
Economic Condition
Government Policy
Buyer Behavior
Meaning
: Price is the amount of money charged for a product or a service