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HOW TO MARKET YOUR MOVING COMPANY? - Coggle Diagram
HOW TO MARKET YOUR MOVING COMPANY?
CHANGES IN MARKETING LANDSCAPES
THE KEYS TO MODERN MARKETING
CUSTOMER EXPERIENCE
CONTENT
SOCIAL
MOBILE
BEYOND SMS AND IMESSAGE
ANALYTICS
GRAPHIC DESIGN
IMAGES MAKE A BRAND
PHOTOSHOOT
FREE
CANSTOCK
SHUTTERSTOCK
INFOGRAPHICS FOR THE WIN
STAND OUT
STRAIGHT FORWARD
VALUE+MEMORY
TEMPLATE
IDENTIFY YOUR UNIQUE BRAND
INTRODUCTION
SOCIAL MEDIA CHANNELS TO HOMEPAGE
HEALTH AND SUCCESS
YOUR WEBSITE
WEBSITES MUST HAVES
QUOTE GENERATOR
CLICK TO CALL FUNCTIONALITY
few lines of code
MOBILE RESPONSIVENESS
MORE THAN 50 %
STICKY HEADER
STICKY NAVIGATION
CHATBOTS
non-business hours
can't replace real live humans
PAGE SPEED
ATTENTION TO MINUTE DETAILS
TOP MOVING COMPANY WEBSITES
Search Marketing
SEM VERSUS SEO
SEO
SEO IN ACTION
INCLUDE ALT TEXT
USE KEYWORDS AND MATCH PHRASES
USE SHORTER URL'S
PAGE TITLES AND DESCRIPTIONS
MOBILE OPTIMISATION
According to the Pew Research Center, about 77% of adults in the U.S. own a smartphone, while Google states that, globally, over 50% of searches are now done from smartphones.
WHAT IS SEO?
ranks higher
Number of steps
USE
REACH MORE PEOPLE
BRAND AWARENESS
GOOGLE MY BUSINESS
LOCAL SERVICE ADVERTISING
WRITE INCREDIBLE COPY
CONTENT MARKETING
VALUABLE CONTENT
71% of consumers who have had a positive experience with a business on social media are likely to recommend that business to others.
BACKLINKING
USING SEARCH CORRECTLY
GOOGLE MY BUSINESS
BLOGGING
WHY YOU MUST BE
HOW TO BLOG
BITE THE BULLET
START WRITING
COMPANIES THAT BLOG RECEIVE 55% MORE VISITORS TO THEIR WEBSITES
REVIEW SITES AND YOUR ONLINE REPUTATION
MANAGING AND CUSTOMER REVIEWS
REVIEW SITES LIKE YELP
“88% [of consumers] have been influenced by an online customer service review when making a buying decision.”
— ZENDESK
ONLINE REP
NOT ENOUGH
WORD OF MOUTH
POSITIVE CUSTOMER REVIEWS
MANAGING NEGATIVE FEEDBACK
SOCIAL MEDIA
POSITIONING
RIGHT PLATFORMS
KNOW YOUR AUDIENCE
FREQUENCY
CONSISTENCY
FACEBOOK
NEWSFEED
INTERACTIONS
INSIGHTS AND ADS
SETTING UP BUSINESS
EXCUSES
DON'T HAVE TIME
STATISTICS
USER BASE
FACEBOOK
2 BILLION MONTHLY
INSTAGRAM
700 MILLION
TWITTER
328 MILLION
STATS
75% of male and 83% of female internet users are on Facebook
Almost 80% of time spent on spent on social media is on mobile
59% of Americans say that the ability to receive customer service via social media makes it easier to solve problems
Facebook Business Pages are used by over 50 million businesses
PUBLIC RELATIONS
TACTICS
GO FOR THE LOW HANDING FRUIT
CUSTOMER SURVEY
UNIQUE CUSTOMER APPRECIATION STRATEGU
PARTNERSHIPS AND MEDIA
HIRE A PROFESSIONAL
