A public good is non rival and non excludable. Therefore, a price cannot be placed on a public good as non-payers cannot be excluded. e.g parks, beach, fresh air. Natural resources become like public goods where everyone benefits when they are provided. Consumption by one person does not reduce the amount available to another person. Therefore, it is difficult to exclude non-payers from using public goods. Many in society, in Australia and overseas, would claim the right to enjoy the benefits of the natural environment - rural scenery, non-polluted rivers, beaches, pristine views, etc. Few people would be willing to pay for the right if they knew they could not be excluded from the benefits. They would also be unwilling to pay if, having paid for the right, they thought they could not fully exercise that right