Cross-cultural impact on marketing - Coggle Diagram
Cross-cultural impact on marketing
Introduction to cross-cultural management in firms : How its work and how important for the business
The positive and negative of cross-cultural to company
The strategy of enterprise's Cross-cultural management: such as Localization strategy, Cultural compatibility strategy, Third party management strategy
The way to improve cross-cultural management : Environment simulation, Employee education
the influence of consumption
Information communication and translation accuracy. (eg:A battery brand in China named "white elephant", but in British it's means waste. )
different needs. (Many religions emphasize spiritual values and downplay material desires. Such as Hinduism, Buddhism)
religious holidays.(Some shops are not allowed to open on Christian Sundays. Muslims fast during daylight hours during the holy month of Ramadan. )
religious taboo. (eg: Hindus do not eat beef and Muslims do not eat pork)
religious organizations. (In places where religion is strong, religious people are large group consumers, so international trade must be done with the support of religious institutions, or at least without opposition from local religions.)
the quality of the product. (some people from different regions are more concerned about the quality of the product, like Japanese like high-quality products. )
the color of the product
The egyptians are fond of green but dislike blue, because they believe blue represents evil.
The impact of cross-cultural awareness on the market
Commodity needs in different cultural backgrounds are different, and the commodity market will become more diversified due to cross-cultural shocks.
Market inner rules
The market itself has a guiding role for enterprises and consumers, and the cross-cultural effect on the market will also indirectly affect the business behavior of enterprises and the shopping behavior of consumers.
Affected by cross-cultural factors, a variety of market performance will also be affected. Including market size, market share, etc.