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Qualitative Research - Coggle Diagram
Qualitative Research
Methodology
Observations
Interviews
Focus Groups
Non Statistical
Advantages
It saves money
It becomes possible to understand attitudes
It can provide insights that are specific to an industry
It has flexibility.
Disadvantages
It is not a statistically representative form of data collection
It relies upon the experience of the researcher
It can lose data
It may require multiple sessions
Relationships to Theory
Can be analyzed through theory
Data can generate theory
Types of Data Gathered
Descriptive
Assumption
Reflectivity
Focus of Research Activity
Acquire knowledge
Sampling
Small sample
Purposive
Snowball
Convenience
Data from first-hand observation, interviews, questionnaires, focus groups, participant observation, recordings made in natural settings, documents, and artifacts are used in qualitative research
The information is mostly non-numerical