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Qualitative Research - Coggle Diagram
Qualitative Research
Training of the researcher
Pyschology
Sociology
Social Psychology
Consumer behavior
Marketing
Marketing Research
Hardware
Recorders
Projection devices
Videos
Pictures
Discussion guides
Type of analysis
Subjective
Interpretive
Sample size
Small
Administration
Requires interviewer with special skills
Information per respondent
Much
Type of research
Exploratory
Ability to replicate
Low
Types of questions
Probing