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Hillary Andrews - Coggle Diagram
Hillary Andrews
Risk-Taking
Mortgaged her house
Borrowed money from friends and family
Product acceptance by larger male population was uncertain
Reputational risk
Innovation
Product and service innovation
Variety and range of products
Radical Innovation
Selling through website
Opportunity Seeking
E commerce was in its growth phase facilitating discrete shopping
No such product available in the market, despite demand
Demand for skin care products for men
Perseverance
Created new business
Persevered to start mankind
Took many jobs
Resource Management
Did not have resources
Mortgaged her house
Borrowed money
Friends and family