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Qualitative Research - Coggle Diagram
Qualitative Research
smaller sample size
disadvantages
cannot be generalized to others
advantages
able to obtain more in depth exploration of subject under study
possible discover new ideas
natural setting
disadvantages
data may not be reliable if observer become less objective
may also be unfocussed if not properly planned, the study may produce no information
advantages
results are more valid
varied questioning
advantages
get more elaboration and deeper exploration during data collection process
gives different directions to the researchers
disadvantages
may add on follow-up questions during the data collection time
take longer time to interpret answer