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CHAPTER 2 TYPES OF PUBLIC RELATIONS - Coggle Diagram
CHAPTER 2
TYPES OF PUBLIC RELATIONS
Consultancy PR
Have an identical purposes
To give counsel and to extent a client whishes
To plan and execute a complete public relations
To provide specialist services
Financial
Sponsorship
Corporate PR
Support the profit making objective
Public will know the companies product
Increase sales profit without showing an increase in profit
Company show the public that they are doing their social responsibility
show a positive image
Voluntary PR
Serve wealth, health, and
religious needs call
Voluntary activities
Role promotion
Client services
Developing channels of
communicating
Infroming and motivating key
organizational constituents
Fund-raising
Enlistment of volunteers
Examples
Public interest organizations
Public service-oriented
public relations
Government PR
The federal government public relations machinery
Overal goals and activities for government
Government public relation activities
Depends mainly on the Ministry of Information
Shortermings in goverment PR
Public apathy
Legislative government PR
PR and political candidates