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prada and the art of patronage - Coggle Diagram
prada and the art of patronage
abstract
relationship luxury brands and avant-grade artists and architects
proposition global corporate identity linked with artistic creativity
prada and the art of patronage
public sculpture:desert-luxury
will argue that prada has constructed an artistic identity for itself through corporate mediation and careful patronage.
redefining luxury
the idea of what constitutes luxury changes over time and in relation to different societies
the prada logo provides a badge of authenticity that enables merchandise to be sold far beyond its actual value, making the identity of the designer crucial from an aesthetic and economic perspective.
starchitects
genius and creativity(architecture, like art and fashion requires an audience, a discourse and a profile in the public sphere)
prada store designs appeared to rely as much on publicity, that is the staging of the creative process and its reproduction, as on the inherent quality of the media itself
lconic architecture
all department stores will become museums, and all museums will become department srores.
minimum is the ultimate ornament, a self-righteous crime, the contemporary Baroque.It does not signify beauty but,guilt.
rough luxury
prada universe: lead to the reshaping of both the concept and function of shopping pleasure and communication outlets so as to fuse consumption and culture.
changing and refreshing the field without disturbing its foundations
junkspace
cancels distinctions, undermines resolve, confuses intention with realisation
successful appropriation of high culture for commercial ends
conclusion