Please enable JavaScript.
Coggle requires JavaScript to display documents.
CHAPTER 2 - Coggle Diagram
CHAPTER 2
Characteristics/ Hallmarks of a Scientific Research
Purposive
provide insights as to what areas that needs to be emphasized
provide guidelines to develop proper strategies and react to the changes
Rigour
based on a good theoretical base and sound methodological design
it applies the appropriate instruments to meet the stated objectives of the investigation for the level of precision in the analysis
Testability
developing a set of research questions or hypotheses to be tested must be testable and analyzable.
Replicability
results of the test of research objectives should be supported again and again when same type of research is being repeated in other, similar circumstances
Accuracy
research should be designed in such a manner that it ensures findings to be very close to reality
Objectivity
conclusion drawn for the study should be based on the facts derived from the results of data analysis, and not based on one’s own subjective or emotional values
Generalizability
refers to the applicability of research in one organizational setting to other settings
Parsimony
Simplicity in explaining complex situation or statistical analysis is always preferred to complex and complicated results and findings
Business Research Process
Problem Identification
a research is needed to address a problem
Research Objective
Need to be very focused to identify the research objectives
four to five objectives are considered adequate
Research Design
provides the framework to be used as a guide in collecting and analyzing data
Research Methodology
Primary or secondary
Method of data collection
Sampling plan
Field work plan
Analysis plan
Budget and Cost Estimation
Sample size
How difficult it is to find the sampling units?
Who will do the field work?
Presentation, Report and Decision Making
A business research starts with problem identification and ends with an actionable/formal report
Quantitative vs Qualitative Research
Quantitative
Focuses on statistical analysis of numerical data collected through the use of large-scale survey research
Using methods such as questionnaire or structured interview
Qualititative
Explore and understand people’s beliefs, experiences, attitudes, behavior and interactions
Using methods such as interviews or focus group discussions
Their strengths and weaknesses
Advantages of quantitative research:
Generalization of research findings to the population through the statistical analysis
Qualitative research does not necessarily seek to choose the sample that is representative of the target population
Qualitative provides in-depth information which is not possible with quantitative data.
Approaches to Research
Induction (Inductive Reasoning).
general principles are inferred from specific observations to arrive at valid conclusions.
Deduction (Deductive Reasoning)
relies on specifics are inferred from general principles/theory to arrive at valid conclusions