PEST Analysis

Political Factors

Economical Factors

Socio-Cultural Factors

Technological Factors

Aims to keep carbon footprint to the minimum, reducing travel time by hiring a share van for event and equipment transport, using eco-friendly merchandise production etc

CLA Licence that is needed for permission to use copyrighted content

Content liability that could lead to infringement of the law

Premises licencing, TENS licence, grounds fees for outside events in public places

Outsourcing of the UK's National Lottery Heritage Fund

VAT on ticket sales, merchandise and other purchases

Covid rules and restrictions may effect business when booking venues and events

Average number of businesses as of 2020: 2,600

Grants received from National Lottery Heritage Fund

Significant rise in online sales between 2015-2020

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Heritage focussed project

Aims to create an indie/folk music scene inspired by Bristol's musical heritage and culture

Target audience born between 2006-1986 making them millennials and Gen Z.

According to GreenBiz, Gen z are more focussed on a greener lifestyle and care more about businesses that are environmentally friendly.

International currency and exchange rates considerations for any purchases made outside the UK.

General Data Protection Regulation (GDPR)

Technical business tools and software will be utilised during planning process such as Monday, Canva, Padlet, Excel etc

Social media platforms will be utilised for digital marketing purposes

Largest online sales growth since 2007 as a result of Covid-19

Percentage of global population with access to the internet increased from 24% in 2009 to 65.6% currently

As of the start of 2021, there are 4.66 billion active internet users (DataReportal, 2021)

There are currently 4.28 billion unique mobile internet users worldwide, representing around 54.6 percent of the global population (Statista, 2020)

General Data Protection Regulation (2016)

Aims to support disadvantages young people within Bristol's music community

VAT on ticket sales, merchandising and other purchases

General Data Protection Regulation (2016)