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PEST Analysis - Coggle Diagram
PEST Analysis
Political Factors
Copyright laws including The Copyright, Designs and Patent Act 1988
Aims to keep carbon footprint to the minimum, reducing travel time by hiring a share van for event and equipment transport, using eco-friendly merchandise production etc
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Premises licencing, TENS licence, grounds fees for outside events in public places
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VAT on ticket sales, merchandising and other purchases
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Technological Factors
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Technical business tools and software will be utilised during planning process such as Monday, Canva, Padlet, Excel etc
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Percentage of global population with access to the internet increased from 24% in 2009 to 65.6% currently
As of the start of 2021, there are 4.66 billion active internet users (DataReportal, 2021)
There are currently 4.28 billion unique mobile internet users worldwide, representing around 54.6 percent of the global population (Statista, 2020)
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Economical Factors
VAT on ticket sales, merchandise and other purchases
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Average number of businesses as of 2020: 2,600
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Socio-Cultural Factors
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According to GreenBiz, Gen z are more focussed on a greener lifestyle and care more about businesses that are environmentally friendly.
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