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INTERIOR DESIGN IN RESTAURANT AS A FACTOR INFLUENCING CUSTOMER…
INTERIOR DESIGN IN RESTAURANT AS A FACTOR INFLUENCING CUSTOMER SATISFACTIONArticle References
AMBIENT LIGHTING :star:
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- Low lighting creates an intimate, upscale atmosphere. :champagne:
- Bright lighting, on the other hand, produces a more brisk and lively mood. :confetti_ball:
- Bright lighting at fast food restaurants can also overstimulate guests and create a tendency to eat much more than they intended.
- Warm lighting in an upscale establishment creates a relaxing and comfortable atmosphere, inducing patrons to linger.
Lighting References :star:
COLOR
Customer satisfaction will increased and the color tend to set physical environment to increase restaurant quality.
Colors also connected with emotions (calm and relaxing) and can be vary from trend, culture or gender.
e.g : red and yellow are the most popular color among fast food restaurants because apparently attract customers attention and stimulate their appetited.
eg: coffee shop ( chocolate and green) Bakery shop (white and pastel color)
Calm and Bright
Calm (own space)
Interior design , color of wall, color of painting, furnace and art.
-Interior design can put any color with good combination.
- Create atmosphere/ environments in restaurant.
-Color can create a positive and enjoyable dining area for customers.
- Color can make increase customer satisfaction and make them come back again.
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SPACE LAYOUT
Service Cape
- The physical environment in which a service can take place is referred to as the services cape.
- Ambient conditions, such as the atmosphere, light and noisy level in the restaurant can effect the customer satisfaction
Layout and its functionality
- The layout of the restaurant and its operation, as well as signboard or decorations that reflect the desirable image of the restaurant.
MUSIC STYLE
Most preferred relaxed types of music :-:red_flag: Lounge
:red_flag:Classical Musican
:red_flag:Blues
- customers could relax and enjoy the meal for a longer period of time
- Most people preferred a more silent atmosphere (did not prefer loud music nor loud background noises)
According to researchers increase in music tempo and volume can affect business by increasing the number of table turns and decreasing meal duration.
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By: Pavithara, Batrisyia, Izzah, Amera, Syed Husain, Daneesh