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Digital marketing campaign - Coggle Diagram
Digital marketing campaign
What is?
The building blocks and actions within your digital marketing strategy that move you toward a specific end goal.
How to create a digital marketing strategy
4. Audit and plan your owned
media campaigns
Almost every message your brand disseminates can be classified as content, whether it's an about us page, product descriptions, blog posts, e-books, infographics, podcasts or social media posts.
Identify gaps in your existing content
Create a content creation plan
Audit your existing content
5. Identify your goals and the digital
marketing tools you'll need
Look at where your traffic and leads are coming from (if that's your goal) and rank each earned media source from most effective to least effective.
3. Evaluate your existing digital
channels and assets
It is useful to consider the big picture first.
Owned Media
Earned Media
Owned, Earned, Paid Media Framework
Paid Media
6. Audit and plan your earned
media campaigns
You need to evaluate the existing paid media on each platform (e.g. Google AdWords, Facebook, Twitter, etc.) to find out what is most likely to help you achieve your current goals.
2. Identify your goals and the digital
marketing tools you'll need
Your marketing goals should always be tied back to the fundamental goals of your business.
7. Bring your digital marketing
campaign together
Time to pull everything together to form a coherent marketing strategy document. Your document should outline the series of actions you will take to achieve your objectives, based on your research.
1. Build your buyer personas
Create a detailed buyer profile. Can be created by researching, surveying, and interviewing your business's target audience.
Quantitative and Demographic Information
Income
Age
Job Title
Location
Qualitative and Psychographic Information
Challenges
Hobbies/Interests
Goals
Priorities