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E-COMMERCE: Digital Markets, Digital Goods - Coggle Diagram
E-COMMERCE: Digital Markets, Digital Goods
Why E-commerce is different?
Universal standards
Richness
Interactivity
Information density
Global reach
Personalization/ customization
Ubiquity
Social technology
Types of E-commerce
Three major types
Business to business (B2B)
Consumer to consumer (C2C)
Business to consumer (B2C)
Categorized by platform -
Mobile commerce
(m-commerce)
E-Commerce Business Models
Market creator
E-Tailer
Service provider
Community provider
Content provider
Portal
Transaction broker
E-Commerce Revenue Models
Sales
Transaction fee
Advertising
Affiliate
Subscription
Free/Freemium
How has E-Commerce transformed Marketing?
Behabioral targeting
Programmatic ad buying
Internet advertising formats
Long tail marketing
Native advertising
Internet provides new ways to communicate with customers
Social E-commerce & Social Network Marketing
Social e-commerce based on digital social graph
Features of social e-commerce driving its growth such as newsfeed and timelines
Social media for branding and marketing
Social shopping sites
Social networking marketing
Wisdom of crowds
Crowdsourcing
Other Mobile Commerce Services
Financial account management apps such as bank, credit card companies
Mobile advertising market such as google & facebook
55% online retailers have m-commerce websites
Important of M-Commerce applications and its Role
Fastest growing form of e-commerce
Main area of growth
Mass market retailing such as Amazon
Sales of digital content such as music and Tv
In-apps sales to mobile devices
M-commerce in 2017 is 37% of all e-commerce