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Ideation - Coggle Diagram
Ideation
Solutions
Combine each brands
most redeeming factors
MTN - Iconic brand image
Vodacom + Cell C - Coverage
Telkom - Affordability
Averts the need to
compare each brands
most favorable qualities
One-Stop-Shop for all
user needs
Offer packages for
each demographic
Student plans
Pensioners plans
Introduction of frequent
promotions
Gamified user-experience
in which packages can be
earned
(similar to momentum)
Allow for remaining data to
carry over into the next month
Gift remaining data
Invest a significant portion
of profit back into said communities
Enable donation elements
Allows users who donate
the opportunity to feel 'helpers' high'
Partner with charitable foundations
Promote volunteer work
Can fall within the gamification aspect
Hours volunteered = Earned points
Addresses community needs
Improve digital illiteracy (through volunteered teaching)
in conjunction with general illiteracy
Problems
Digital-inequality in
rural communities
/
Lack of infrastructure
Affordability / Value
in the telecommunications
industry
/
Saturation