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TUTORIAL 1 - Coggle Diagram
TUTORIAL 1
List 5 factors in planning merchandise in term of innovativeness
Target market
Good / service growth potential
Fashion trebds
Retailer image
Competition
Customer segments
Responsiveness to consumers
Amount of investment
List 6 characteristics to devise Merchandise Plan
Innovativeness
Forecast
Assortment
Allocation
Brands
Timing
List 5 factors in planning merchandise in term if quality
Profitability
Customer services offered
Personnel
Perceived good benefits
Constrained decision making
List 5 merchandising software
General merchandise planning software
Forecasting software
Assortment software
Allocation software
Category management software
List 4 components of forecast in Merchandise Plan
Overall company projections
Product category projections
Item by item projections
Store by store projections
Define merchandising
Activity of promoting the sale of goods,
EXP : branded products used to promote a film, pop group