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Patient experience landscape - Coggle Diagram
Patient experience landscape
Premium content offer
Webinar
Patient experience landscape (different angle on patient experience)
Review of last 12 months in healthcare due to covid. Covid shouldn't play a large part but pandemic has shaped future strategy for patient experience. Challenges faced during pandemic regarding patient experience and engagement, what have we learnt, what's next?
Operations waiting list, backlog of patients due to covid - increased demand for patient entertainmen
Audit / Checklist
long term patient experience strategy taking into account the past 12 months, hospital waiting lists
Blog / content themes
Customer satisfaction - ongoing and future ways to provide and measure
Spark Analytics
More relevant to partner aspect of campaign - spark analytics updates and product info
Persona
Patient Engagement Patricia
Partner Pete
Channels
PPC (ad campaign to promote webinar)
Social
Blog content (80% healthcare, 20% partners (covering retail)
SEO - new keywords around patient satisfaction, analytics