About us page content template : :

Who you are

What you do

What matters to you

How you do it

convincing someone to convert

Making a purchase CTA

Downloading an awesome piece of content (lead magnet)

Signing up for your newsletter

Requesting information or a demo

Tell a story and testify to the richness of one of your most precious resources

showcasing some of your unique and creative projects.

A 50 seconds video along with a shortlist of facts summarizing your business

"About", "story", "Mission", "This is who we are"

objectives of about us

Communicate the story of your business and why you started it.

Describe the customers or the cause that your business serves.

Explain your business model or how your products are made.

Put a face to your business, featuring the founders or the people on your team.

Incorporate persuasive content (e.g. an explainer video, data visualizations, links to blog posts) that might otherwise clutter your homepage.

page with narrative content

Set the scene

Introduce the problem

Rise to the challenge

Arrive at a solution

Envision whats next

Introduce the characters or setting, and establish the status quo or “the way things were” for you, your target customer, or your industry.

Describe the problem that called you (the main character) to act.

Explain how you set out to find a solution (i.e. start your business) and the obstacles you faced along the way.

Share details of how your business is pursuing its purpose and the milestones you’ve hit.

Paint a picture of the future for your company or state its mission and goals.

A great about us page contains

Informative.

Useful.

Engaging.

Easy to navigate.

Accessible on any device.

It doesn’t always have to tell your whole story, but it should at least provide people with an idea of .

Contain social proof, testimonials, and some personal information that visitors can relate to, such as education, family, etc.