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About us page content template : : - Coggle Diagram
About us page content template : :
Who you are
What you do
What matters to you
How you do it
convincing someone to convert
Making a purchase CTA
Downloading an awesome piece of content (lead magnet)
Signing up for your newsletter
Requesting information or a demo
Tell a story and testify to the richness of one of your most precious resources
showcasing some of your unique and creative projects.
A 50 seconds video along with a shortlist of facts summarizing your business
"About", "story", "Mission", "This is who we are"
objectives of about us
Communicate the story of your business and why you started it.
Describe the customers or the cause that your business serves.
Explain your business model or how your products are made.
Put a face to your business, featuring the founders or the people on your team.
Incorporate persuasive content (e.g. an explainer video, data visualizations, links to blog posts) that might otherwise clutter your homepage.
page with narrative content
Set the scene
Introduce the characters or setting, and establish the status quo or “the way things were” for you, your target customer, or your industry.
Introduce the problem
Describe the problem that called you (the main character) to act.
Rise to the challenge
Explain how you set out to find a solution (i.e. start your business) and the obstacles you faced along the way.
Arrive at a solution
Share details of how your business is pursuing its purpose and the milestones you’ve hit.
Envision whats next
Paint a picture of the future for your company or state its mission and goals.
A great about us page contains
Informative.
It doesn’t always have to tell your whole story, but it should at least provide people with an idea of .
Contain social proof, testimonials, and some personal information that visitors can relate to, such as education, family, etc.
Useful.
Engaging.
Easy to navigate.
Accessible on any device.