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Content creation strategies, Why creating content, Rules, Rules for…
Content creation strategies
Creating content is normal, making it with a strategy is rare
Video form of content is popular online
Why creating content
to Influence
for SEO
Target keywords
Positioning- Expert, influencer, credibility
Fame
Money
Selfish/fun/prank
Legacy/document
Impact
Internal
Therapy
Rules
More content is not equal to more influence
Control the narative
Find your one word that works for you and what doesn't
collaborate accordingly
Dont prostitute your brand
Study your data/ test
Show mistakes and vulnerability
Focus and stay consistent
challenge them to question your views
Today vs evergreen
Rules for creating content
Type
Trending news
Politics
Education
philosophy
Entrepreneur
Business/ management
audience
Niche/Industry
Age
Demographic
Views
Interest
Area/country
Language
Platform
Written
Picture
Audio
Video
Blog/Linkedin
Instagram
Podcast
Youtube
Facebook
snapchat
twitch