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CHAPTER 3 TYPES OF PUBLIC RELATION - Coggle Diagram
CHAPTER 3
TYPES OF PUBLIC RELATION
CORPORATE PUBLIC
RELATION
ACTIVITIES
Public Affairs
Press Agentry
Investor Relations
Lobbying
Consumer Relations
SOCIAL RESPONSIBILITY (CSR)
ADVANTAGES
PR improves the conduct of organizations by stressing the need for public approval.
PR improves professional practice by codifying and enforcing ethical conduct and standards of performance
DISADVANTAGES
PR corrodes our channels of communication with cynicism and “credibility gap”
PR gains advantages for and promotes special interest, sometimes at the cost of the public well being.
Organization in democratic societies exist with the consent of their publics. Therefore it is important for them to be socially responsible
CHARACTERISTICS
Compensating employees fairly and treating the justly.
Never offering overpriced or potentially dangerous junk in the guise of a high-quality product.
AIMS
To organize activities and campaign aim at showing that company is socially responsible and not purely profit oriented.
To support profit making capabilities of the firm by creating good business environment by maintaining harmonious r/ship between internal and external public
To be responsive to social issues such as environmental protection and consumerism
VOLUNTARY PUBLIC
RELATION
TYPES
Public Interest Voluntary Organization
CHARACTERISTICS
Organized
Non-profit
Voluntary
Self-governing
Private
ACTIVITIES
Role promotion
Fund raising
Client services
Problems
Activities are not sustained or coherent.
Difficulty in getting full time volunteers
Low operating budget.
Public Service-Oriented Voluntary Organization
AIM
to alert the public the services offered by voluntary organization and raise funds to finance those services.
GOVERNMENT PUBLIC
RELATION
ACTIVITIES
Projecting the country overseas.
Fostering citizen support
Handling Crisis
Ensuring active co-operation
Recurring activities
WEAKNESS
Legislative Hostility
Public Apathy
DEPARTMENTS
Broadcasting Department
Information Department
Film Department
DUTIES OF A PR
Media photo opportunities
Liaison with groups or individuals
Speechwriting
CONSULTARY
PUBLIC RELATION
REASONS
To handle ad-hoc assignment.
Not involved in internal politics, no hidden agenda.
To provide specialist services
SERVICES
Product promotion
Event management
Media analysis
STIMULATING GROWTH
The rise of consumerism
More sophisticated mass media systems.
Increased urbanization.
AIMS
To give counsel to client
Perform technical services required to carry out an agreed-upon program.
PROBLEMS
Lack of full time commitment.
Expensive cost.
Resentment of internal staff.