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YOUR BUSINESS - Coggle Diagram
YOUR BUSINESS
Customer
Why did they choose you over competition?
What is their common positive feedback?
How do your encourage reviews?
What is common negative feedback?
How do you best reach them today?
What is the lifecycle of a customer?
Who is your customer?
Sales
What is your conversion rate?
What is are your top 5 profitable products/services?
What is your avg customer value?
Which parts of business are not profitable?
What is your pricing strategy?
Financial Objectives
How quickly does your business collect its receivables?
How much profit do you make on your 10 largest clients?
Have you grown by YOY?
What is your yearly sales revenue forecast?
What is the cost of each product you sell?
When will your cash reach it's highest and lowest points of the year?
Marketing
What has been your experience with digital advertsing?
What would you change about your brand?
What are you doing for advertising currently?
How are you retargeting?
How are you actively getting new clients?
How much are you spending on advertising now?
What is your marketing budget? Who does it now?
Business Info
What % is commercial vs residential?
Who are your top 3 competitors?
What is unique about your company or services?
What are your challenges today?
What geo do you serve?
What are your goals?
How many employees?
When is your peak & low season?
When did you open?
What is something about your business most don't know about?
What did COVID do to your business/industry?