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Academy priorities - Coggle Diagram
Academy priorities
Instrument "free" training
Complete CIA content
re-explore TOF (Shafi)
Do we need Air Server?
u-CTE / TC20? can we just put on the how-to content for this
Marketing effort
CRM database
Who do we target
what for?
ideas on criteria to sub-divide and target marketing
Existing Academy users
what courses have the done - market related stuff
update email to make them aware of new content
Pulling in new people
Fridge magnets
something in literature pack (discuss with Jess)
Flyer on academy
can we use SFDC reports to help
Course schedule
Look at courses already in system that aren't on schedule
set schedule for these
Identify new topics needed
Other free content
review recent webinars and ensure all present on Academy
Review of home page & categories
do we want dedicated area for instrument familiarisation training?
Sales effort
what do sales need to help drive academy interest?