Marketing Information System, Reporting to the executive team that the…
Reporting to the executive team that the company is gaining market share in a specific market is important. However, that data is only marginally beneficial.
It’s true power is unlocked when it is combined with information about competitor’s actions, sales and channel activities that have resulted in competitive advantages, and a succinct and accurate definition of all the other factors that are driving the market share gains. And it will only be impactful if it is presented in a concise and well articulated report or presentation.
understand what information they needed, what they were not getting, and what was working well.