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VERBAL COMMUNICATION - Coggle Diagram
VERBAL COMMUNICATION
History of Semiotics
Saussure identified two aspects of a sign: a “concept” or a signified and a “sound pattern” or a signifier
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His premise was that an understanding of reality requires language, and that without language we have no way of analyzing or understanding the world around us.
consists of an object (the idea or reality being conveyed) and an interpretant(the meaning of the sign)
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he taught that a sign (which he called technically, representamen) is the way human beings convey meaning
For example, [drawing in history book] is the sign or representamen of [person], who is the object.
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Saussure identified three aspects of a sign: a signified (an abstract concept or idea in the mind), a signifier (the vehicle carrying the meaning) and a sign itself.
Emile Benveniste introduced a third categorization of signs that distinguished between form and substance, identifying the different types of signs.
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Iconic signs are pictures, television images, computer graphics, and so on.
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Regulative signs are used for social control, such as traffic signs or “No Smoking” postings.
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Artistic signs are figurative images used for music and fine arts, such as musical notation or calligraphy.
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Semiotics
An application of linguistic principals to objects other than natural language, such as facial expression or religious ritual
Academic study focusing on both the signification of language (assigning and deriving meaning from signs ) as well as its codification (attachment of rules and procedures for correct use)
Theory or study of signs, specifically the theoretical relationship between language and signs or symbols used in the transmission of language
Semiotics identifies three types of signs: symbols, indices and icons.
A symbol stands in place of an object. It may be a physical object such as a flag standing for patriotism and national pride or a word or phrase, such as the “Allaho Akbar” printed in Arabic on flags or head bands.
An index points to something beyond itself. It is an indicator, such as words like "big" and arrows.
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Verbal communication of the vocal category includes spoken language.
Nonvocal verbal communication involves written communication as well as communication that is transmitted through transmitted through sign language, finger spelling, Braille, or other similar alternatives to verbal language.