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History of Semiotics - Coggle Diagram
History of Semiotics
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Greek Stoics
considered the understanding of natural signs and the
relationship between objects and their referents.
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Emile Benveniste
introduced a third categorization of signs that distinguished between form and substance, identifying the different types of signs.
Iconic signs
pictures, television images, computer graphics, and so on.
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Regulative signs
used for social control, such as traffic signs or “No Smoking” postings.
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Artistic signs
figurative images used for music and fine arts, such as musical notation or
calligraphy.